I’ll have what she’s having
Last week I went to a fascinating talk by Mark Earl’s basically paraphrasing his latest book “I’ll have what she’s having” – mapping social behaviour. In the first place it reminded us of the...
View ArticleNetflix and Carrots. Bieber and Smoking.
I need a doctor. Following a hasty web-diagnosis, it would appear i’m suffering from a bad case of “reactance”. It’s the reason i’m becoming “motivationally aroused” when the internet suggests things...
View ArticleSometimes you can’t see what’s about to bite …..
The bewilderment regarding the Facebook purchase of Instagram has exposed the massive disconnect the old Media world has with the new media world, particularly the Television pundit. It’s a SKY buying...
View ArticleDon’t Be a Bad Audience
You wanted to be a participant, not just a viewer. You wanted your telly to be a two-way street. You wanted to be part of a new TV generation obsessed with the total connected experience. Sitting back...
View ArticleBeyond dual screening: how to bake in viewer participation
A few advertisers have tried Shazam, we’ve witnessed an exceptional Mercedes campaign (www.campaignlive.co.uk/news/1152769), we’ve got excited about Zeebox…but the potential of dual screening is being...
View ArticleMark Earls is a Dunce
Do you know where the word Dunce comes from? I do – because I come from the same place. It’s the name of my home village in the Scottish Borders and was also the birthplace of a philosopher called...
View ArticleBrands on Vine (20 September 2013)
Welcome to the first ‘This Week On Vine’, brought to you by Michael Litman, Co-founder of BRANDSONVINE.COM. We’re a curated showcase of the latest and greatest examples of how brands are using Vine....
View ArticlePorn and the Super Bowl
If advertising were a porn film, then the Super Bowl would be the ‘money shot’. Literally. Each year, our industry gathers itself onto one collective sofa, and – surrounded by cold beer and Cheetos –...
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